SocialGamma is a fast-growing influencer marketing agency working with direct-to-consumer brands across fashion, beauty, fitness, and lifestyle. As the agency expanded its client roster rapidly, its team hit a critical operational bottleneck: finding, vetting, and onboarding influencers at scale.
With four new brand clients onboarded in a single quarter, SocialGamma faced the task of building influencer programmes from scratch for each — simultaneously. Their existing process relied heavily on manual Instagram searches, spreadsheets, and individual DMs. It was unsustainable and the quality of creator matches was inconsistent.
The agency needed a platform that could handle multi-brand discovery, maintain clean lists per client, and dramatically reduce the time from brief to first creator contact. The 30-day launch timeline set by their newest client made the urgency real.
SocialGamma evaluated three influencer platforms before choosing Flinque. The decision came down to three things: the depth of filtering, the list management workflow for multiple clients, and pricing that didn't penalise a growing agency.
"We needed to move fast across four brands at once. Flinque was the only platform where we could keep each client's influencer lists completely separate, run different filter sets per campaign, and export everything in a format our clients actually wanted."
— Account Director, SocialGammaThe agency also cited Flinque's verified contact data as a decisive factor — eliminating the back-and-forth of tracking down email addresses through Instagram bios and management agencies.
SocialGamma launched a 30-day sprint for their newest client — a D2C fashion brand launching its first influencer programme. Using Flinque, the team ran targeted searches across Instagram and TikTok filtering by fashion niche, US-based audiences, engagement rates above 3%, and follower ranges between 10K and 300K.
Within the first week, the team had shortlisted 80 creators across three tiers — nano, micro, and mid-tier — and began outreach using verified email contacts pulled directly from Flinque. Templates were customised per tier, with different briefs for each collaboration type: gifted, paid, and affiliate.
By the end of day 30, SocialGamma had activated 50 influencer partnerships — a number that previously would have taken the agency 3–4 months using their old process. The campaign generated $42,000 in attributed revenue for the fashion brand client in its first active month, with 12 creators driving the majority of conversions through affiliate tracking links.
The agency's account director reported a 70% reduction in time spent on influencer discovery and outreach administration per campaign. That efficiency gain was replicated across the three other active client campaigns running in parallel during the same period.
"We went from spending two weeks on discovery alone to having a fully vetted shortlist in two days. The time we saved went straight back into strategy and client servicing — which is what we're actually paid to do."
— Founder, SocialGammaSocialGamma now manages all client influencer programmes through Flinque, with dedicated lists per brand, and has expanded its use of the platform to include campaign brief tracking and contact history management across its entire creator network.
Discover, shortlist and contact 50 influencers faster than ever — free for 14 days.