4PointZero is a UK-based technology and digital services company helping businesses modernise their operations through cloud solutions, automation, and digital transformation. With a growing services portfolio and increasing competition in the UK tech space, the marketing team decided to explore influencer marketing as a way to build brand credibility and generate leads beyond traditional paid channels.
The challenge was specific to their market: technology and digital services audiences are notoriously difficult to reach through mainstream influencer channels. Broad lifestyle creators don't move the needle for a B2B tech brand. What 4PointZero needed were niche creators — people already embedded in conversations about cloud computing, business technology, productivity, and digital transformation — with small but highly engaged, relevant audiences.
Previous attempts at influencer search had been deeply frustrating. The team spent an entire day manually scrolling LinkedIn and Instagram, only to find creators who either had inflated follower counts, poor engagement, or audiences entirely misaligned with business decision-makers.
4PointZero's marketing manager came across Flinque while researching influencer discovery tools specifically suited for niche B2B and technology campaigns. The engagement rate filter was the first thing that caught their attention — the ability to set a hard floor of 5% engagement before results even populated meant every creator surfaced was already proven to drive interaction, not just impressions.
"The engagement rate filter alone was a game-changer. I typed in our niche, set 5% minimum engagement, filtered by UK location, and had 30 highly relevant micro-influencers in front of me in under 10 minutes. That used to take us an entire day."
— Marketing Manager, 4PointZeroThe team also valued Flinque's audience demographic breakdown — specifically the ability to see what percentage of a creator's audience worked in business, management, or technology sectors before committing to outreach.
4PointZero ran a focused micro-influencer campaign targeting UK-based creators in the business technology, productivity, and digital tools niches. Using Flinque, the team filtered specifically for creators with follower counts between 5,000 and 80,000 — the micro-influencer sweet spot where engagement rates tend to peak and audiences are tightly defined around specific interests.
Within 10 minutes of their first Flinque search, the team had a shortlist of 30 verified creators — all with engagement rates above 5% and UK-based audiences skewed toward business and tech professionals. Outreach was sent using verified email contacts accessed through Flinque, with a tailored brief focused on practical technology content rather than traditional brand promotion.
The campaign delivered 18 active creator partnerships, with content published across LinkedIn, Instagram, and YouTube. The average engagement rate across all published posts hit 5.4% — exceeding the team's initial benchmark and significantly outperforming industry averages for technology brand content.
Beyond the engagement numbers, the quality of inbound leads from influencer-driven traffic was notably higher than from paid channels. Visitors arriving through creator content spent more time on product pages, had lower bounce rates, and converted at a higher rate on consultation request forms.
"The micro-influencers we found through Flinque had audiences that genuinely cared about technology. We weren't getting brand awareness noise — we were getting qualified interest from people already thinking about digital transformation."
— Head of Marketing, 4PointZeroThe 12 hours saved per campaign cycle was reinvested into content strategy and creator relationship management. 4PointZero has since built an ongoing creator programme with 8 recurring partners identified and vetted through Flinque, maintaining a steady cadence of technology content reaching their target business audiences across the UK.
Set your engagement rate floor, filter by location and niche, and find verified creators instantly.